BigBasket sees 84% increase in new customers as compared to pre-Covid level

Retention rates higher by 50%, number of orders up over 40%; daily fresh deliveries double

With the pandemic having put e-commerce in the forefront, online grocery start-up BigBasket has seen an 84 per cent increase in the number of new customers, accompanied by 50 per cent higher retention rates as compared to pre-covid levels.

With the number of orders going up by over 40 per cent, BB Daily, the company’s daily fresh delivery business has also seen a growth of over 100 per cent after the pandemic hit.

“Given the unmatched convenience and safety that home delivery offers, we have experienced an 84 per cent increase in new customers accompanied by excellent retention rates and basket sizes. We will continue to closely understand customer behaviour and make relevant products available with unmatched convenience,” said Seshu Kumar Tirumala, National Category Head of BigBasket.

Apart from the immunity boosting categories such as fresh fruits, indulgence categories such as chocolates, cup noodles, namkeens and savoury snacks registered 50 per cent to 140 per cent growth as compared to February. Soda and Cocktail mixes have become a fast-growing category with a 125 per cent increase in sales as compared to pre-Covid levels. Interestingly as people spend more time at home colours and crayons has seen a penetration increase of 354 per cent while Gardening tools has seen an increase of 100 per cent.

The Alibaba-backed company is currently recording about 20 million orders per month and reached the milestone of $1 billion run-rate in annual revenues recently.