Biotechnology firm Mylab Discovery Solutions on Friday said it has roped in actor Akshay Kumar as its brand ambassador.
The Pune-based firm, which has a presence across many verticals like diagnostics, food safety, agriculture, veterinary medicine, had recently launched the country's first COVID-19 self-test kit, CoviSelf.
The partnership aims at creating awareness about the company's instruments and kits for laboratories and individuals, including CoviSelf, Mylab Discovery Solutions said in a statement.
Kumar will play a vital role in educating people about the use, safety, and efficacy of products, thus making people well equipped to fight against COVID, it added.
"Through this association, I am hoping to support their goals of solving difficult problems in healthcare and empowering every citizen to lead a healthier life. I look forward to a long and fulfilling association with the brand," the actor noted.