Bisleri, the packaged drinking water company, is entering new segments. The company plans to soon launch a face spray. It is being developed at an Aurangabad facility and will be test-marketed by the end of this year, said R K Garg, Director-North, Bisleri International.
The face spray will work as a deodorant does for the body; only, it will be fragrance-free. It is to be made available in packs of 100g and 200g, at Rs50 and Rs100, respectively.
“Composed of Bisleri water and nitrogen, the spray hydrates the skin and leaves you feeling refreshed,” he said.
Bisleri’s research and development division is also developing flavoured water in lemon, ginger and rose flavours, to be priced at Rs20-25 per bottle. The company plans to launch the flavoured water in the market by March 2011.
Recently, it said it’d set up eight new production units in North India by March 2011 with an investment of Rs100 crore. The bottled drinking water market in India is around Rs2,000 crore annually.
Bisleri is also looking to set up a plant in Nepal, with an investment of Rs10 crore.