Z4 expected to cost Rs 50-60 lakh.
German luxury car maker BMW will launch its most awaited car, the Z4 (a convertible), on October 12 in Mumbai in an attempt to further bolster its presence in the multi-crore Indian luxury car market.
This would be the company’s third offering in the convertible segment, where it also sells the M3 and M6 convertibles. Company officials have said that the car will have a price tag of Rs 50-60 lakh. BMW India is hopeful of selling 30-40 units of the Z4 in the first year.
While the company has not yet divulged details regarding the model slated for the Indian market, sources revealed that consumers in the country would get the straight 6-cylinder petrol, 258bhp, sDrive 30i Z4 model.
According to data made available by the company, the sDrive 30i can accelerate from 0-100 km/hr in 5.8 seconds with a top speed of 250 km/hr.
BMW India, which until the end of the financial year 2008-09 was trailing Daimler Benz-owned Mercedes in India, has so far this year gained a comprehensive lead over it. In the five months ended August, BMW sold 1,313 units — a growth of 12.62 per cent over the same period last year. In comparison, Mercedes recorded sales of 1,128 units, registering a fall of 19.02 per cent during the same period.
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BMW India has set a target of selling 3,000 units in the current calendar year, up from 2,908 units sold last year.