And it seems to be working, with Bollywood stars realising that they can earn big bucks from the idiot box, sometimes more than what they get from movies.
It all began when the magic of Amitabh Bachchan as host for Kaun Banega Crorepati (KBC) on Star Plus mesmerised audiences across the country. The programme continued with Shah Rukh Khan replacing Bachchan. But now more stars are making a beeline to appear as hosts on TV shows.
Salman Khan will hit the tube in June with the game show Dus Ka Dum on Sony Entertainment Television (SET). According to industry experts, Khan is charging Rs 80 lakh for 30 episodes