Bosch appoints Peter Tyroller as head of Asia Pacific

He will be responsible for India and all other countries in Asia Pacific

Bosch Group, a supplier of technologies and services to automobile industry, today announced the appointment of Peter Tyroller as head of Asia Pacific with effect from July 1, 2013. He is a non-executive director, Bosch Ltd and member of the board of Robert Bosch GmbH.

Based in Shanghai, China, he will be responsible for India and other countries in the Asia Pacific.

“Asia Pacific will continue to be the main driver of growth for Bosch and I am honoured to take over the responsibility for this important region,” commented Peter Tyroller on his new assignment.

He has been a member of the Bosch board of management since 2006. Up to now, he has been responsible for marketing and sales, original equipment sales, and the Automotive Aftermarket division.

In his new role, Peter Tyroller will be responsible for India and takes over from Bernd Bohr, who has retired for personal reasons after serving Bosch for 30 years and 10 years as the head of the Automotive Technology business sector.

“In 2012, Asia Pacific contributed 24 per cent to the global sales of the Bosch Group and we have made it our target to raise this figure to 30 per cent over the mid-term,” said Tyroller.

“Over the next few years, Asia Pacific will see the Bosch Group’s highest capital expenditure and biggest workforce increases,” he added.

India will continue to play an important role for the further development of the region,” he added.

In 2013, the company plans to invest around Euro 680 million in the Asia Pacific region.