Bose low-price range products clicks

Bose Corporation's strategy to sell products below the Rs 70,000 range has clicked. Bose is planning to strengthen this strategy by bringing more products.

In range, Bose home products like Bose Lifestyle systems, wave systems, speakers, headphones and multimedia are a hit, said Ratish Pandey, general manager, Bose Corporation India.

Declining to reveal the company's sales figures, he said the segment has witnessed nearly 60 per cent year-on-year growth.

As part of the mass product category, the company launched Bose Wave Music system in Bangalore market.

Priced at Rs 29,000, it is available in platinum white and graphite gray.

For the music system, the company has incorporated waveguide speaker technology and uses proprietary signal processing to improve instrument clarity and definition at all listening levels, said Pandey. The company plans to adopt dual retail strategy i.e. set up experience stores and regular company sales and service showrooms in India.

So far, Bose Corporation has set up nine stores in six cities. Full service stores are in Delhi, Bangalore, Mumbai, Chennai, Ahmedabad and Hyderabad. The experienced stores are in Bangalore, Delhi and Mumbai, said Pandey.