Bose plans store in Kolkata

Bose Corporation India Private Limited is set to foray into Kolkata market by the end of the year.

It will look at Kerala, Pune and other locations in northern India in the next phase of expansion. It now has just one store in India at Delhi.

"The search is for suitable real estate and depending on the property, it will either be a stand alone experience centre on the lines of what we have in New Delhi, Ahmedabad and Hyderabad or will be part of an existing mall establishment," said Ratish Pandey, general manager, Bose Corporation India, on the occasion of the launch of Bose Wave music system.

India is the fastest growing subsidiary in the south east Asian region.

There are currently 16 wholly owned subsidiaries of Bose globally The Indian subsidiary achieved sales growth in excess of 60 per cent annually thanks to its professional systems division which provides complete retail solutions for establishments.

The retail division also contributed to revenues.

Pandey said Bose's focus in India was to reach the consumers directly which was established with their e-commerce enabled website.

Bose car audio systems were now be available in high end luxury models of Audi, Porsche and Mercedes-Benz.

Bose had taken up a mission to generate awareness about the quality of sound and has launched programmes like Bose In Harmony with Education in association with the National Association of Music with a curriculum designed by music, science and math educator to create an interdisciplinary music curriculum in United States of America.

More innovative technology was on the way and education programmes could be launched in India to its mission forward to create awareness, Pandey said.