Future Media will manage both content and advertising for the network for the alliance period. BPCL has an integrated data centre at NOIDA which it proposes to use as the network operating centre for the television network. "Since the inception of Future Media, we have garnered expertise in providing media solutions to brands in the "ambience of consumption". We believe in building consumer-brand engagement. Future TV FUEL, a Future Media vertical, is designed to reach out to captive audiences at fuel consumption spaces and will air specially-created crisp content as well as advertisements, giving advertisers engaged audiences,
