Swiss luxury watchmaker Breitling launched the Navitimer Caliber 01 here today. It was the first time the company’s brand ambassador, Hollywood star John Travolta, who has been associated with the brand since 2005, launched a new model of the watch brand.
Breitling is a family-owned Swiss company formed in 1884, which started bymaking watches for aviators. “Breitling combines its two long-established passions — chronographs and aeronautics — by offering the legendary Navitimer model in a limited series equipped with its proprietary Caliber 01,” said the company’s global marketing head, Ben Barmer.
Breitling watches are available in a price range of Rs 1.30 lakh to Rs 15 lakh. The company has been in India since 2004. “The Navitimer Caliber 01 would cost Rs 4.06 lakh. We have seen a healthy, consistent two-digit growth in sales since our launch in India. It is a key market for our growth and we are looking at increasing our points of sale, presently 12, in the major metro and other big cities in the country,” said Mathieu Brunisholz, India head of sales.
Travolta, who is also a pilot, having over 6,000 hours of flying time to his credit, said, “My passion for aviation and precision is something that attracted me to this brand.”