British Airways signs up Informatica for data integration

Informatica Corporation a provider of data integration software, said that British Airways has standardised on the Informatica Platform to propel the airline’s next stage of business growth. The full-service global airline is using Informatica technology to deliver timely, trusted and relevant data across the organisation.

As one of the world’s leading global premium airlines which carries nearly 32 million passengers annually, British Airways generates significant amounts of data about its customers and cargo.

This data is dispersed over multiple legacy systems - from crew and flight scheduling, staffing and supply chain applications to engineering records, customer relationship management systems and financial databases.

The challenge for British Airways is to manage this data, despite its massive volumes, complex formats and multiplicity of sources. The airline first implemented Informatica PowerCenter Standard Edition, a key component of the Informatica Platform, six years ago to help access and integrate its information assets.

Since then, the Informatica Platform has been used across the airline to transform data into analytical information and improve operationalefficiency at the same time reducing costs following application consolidation.

The airline relies on the relevant and reliable information to make decisions associated with a wide variety of activities including ticket sales, flight schedules, and aircraft engineering, to the Executive Club frequent flyer program, flight punctuality and marketing campaign management.

“Airlines around the world have it tough at the moment with relentless competition, fuel price volatility and intense regulatory compliance conditions demand agility and a very high degree of operational efficiency. The Informatica Platform gives British Airways the flexibility to reliably integrate vast amounts of different data from legacy systems on a daily basis. Bringing in dexterity to adapt quickly to market changes, deliver a consistent travel experience and optimise efficiency,” Chris Boorman, chief marketing officer and senior vice president, education and enablement, Informatica said.