Brooke Bond launches Red Label Natural Care

Brooke Bond, the 130-year-old brand of Hindustan Lever Limited (HLL), launched Broke Bond Red Label Natural Care here on Tuesday. The natural care tea contains the flavours of ginger, ginseng, liquorice, cardamom and basil.

"The tea is targeted at families seeking wellness in their daily lives," company's marketing manager R Anand, told mediapersons.

He said that the tea, launched four months ago in north India, has received good response from the consumers. Nearly 50 per cent of the people who had tasted the tea were continuing to consume it as a regular tea.

HLL was expecting that it would corner nearly 3 per cent share in the Rs 6,400-crore tea market in the country during the first year of its launch.