Canon India, maker of digital imaging equipment, expects to sell 50 per cent more units of its printing segment in 2010 as compared to the sales in 2008. The expected increase in sales will be a result of the company's latest Image Express Campaign.
At an investment of Rs 10 crore, the company plans to push sales in Tier I and II cities through the campaign, which is a year long mobile campaign to leverage Canon's brand image.
"We expect our printer sales to go up by 50 per cent with the Image Express Campaign which has kickstarted in Ahmedabad today," Kensaku Konishi, president and chief executive officer, Canon India said.
Canon India holds plans of investing Rs.55 crores in the sale and promotion of digital cameras in India. Besides, Canon is rolling out aggressive marketing plans to touch Rs 450 crore revenue in camera division out of a total of Rs 1,100 crore in 2010.
The company has also planned to launch 100 new products this year, of which we have already launched 18 cameras, 18 printers and 20 copier machines, Konishi said.
Currently, 50 per cent of the company’s revenues are from Tier II and III cities and the company expects this to go up to 70 per cent in five years, Konishi said.
The company aims to take the market share of its compact digital cameras from 17 per cent to 25 per cent and that of its high end digital single-lens reflex (DSLR) cameras to 60 per cent from the current 55 per cent.
The company is also expanding its international service networks from seven to nine, including one in Delhi. According to Konishi, Canon's total business grew by 40 per cent in 2009 from Rs 840 crore last year to Rs Rs 1100-1200 crore this year.