Canon rides on software to regain top position in India

Driven by the enterprise content management space, Canon India, a global player in digital imaging technologies and 100 per cent subsidiary of Canon Singapore Pte. Ltd, is aiming to regain the number one position in the imaging market in India .

The company which, currently holds a market share of about 20 per cent in India, has identified digital publishing, digital camera and laser multi-functional printer segments as the key areas for its growth in the Indian market.

"At present, we are a close number two (after Xerox) and aiming to regain the number one position in the imaging market in India by bringing in new technology and software in the enterprise content management and document management space," Som Gangopadhyay, marketing head, office systems and solutions, Canon India told Business Standard on the sidelines of its seminar on 'Business can be simple.'

Canon India clocked a revenue of about Rs 350 crore in 2005 in which the business imaging segment constituted Rs 100 crore.

"This year, we are targeting a revenue of Rs 400 crore, and Rs 700 crore by the end of 2008," Gangopadhyay added.

The company has announced to pump in $250,000 towards evangelising the platform in India through a series of seminars and technology demonstrations, which the company has kick-started from Bangalore on Thursday.

"We will be holding similar seminars in Hyderabad, Delhi and Mumbai to demonstrate to the COOs and CEOs of the enterprises that how business can be made simple by using the solution," added Gangopadhyay.