Canon India today slashed prices of select camera models by up to Rs 11,000 and announced plans to invest Rs 142 crore in marketing and brand promotion this year.
"To attract customers this festive season, Canon has dropped prices of 13 digital cameras and three DSLRs as part of our overall business plan. The drop ranges from Rs 500 to Rs 11,000," Canon India Senior Vice-President Alok Bharadwaj said here.
"The company also targets a 32 per cent increase in its turnover to Rs 2,100 crore this year through aggressive marketing, new products, attractive pricing, and retail expansion," Bharadwaj said. He added that the company plans to invest Rs 142 crore in marketing and brand promotion this year.