Digital imaging company Canon India today said it would set up six outlets in various cities in the country over the next few months.
These outlets named 'Prozone' will display our 160 products under one roof and would be set up on the franchisee model in Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad during the next few months, Canon India Senior Vice-President Alok Bharadwaj told PTI.
Stating that the company was witnessing tremendous growth in Tier-II cities on sales of its flagship model 'digital single lens reflector (DSLR)' cameras, he said the company had only three exclusive outlets so far-- in Bangalore, Gurgaon and Mumbai.
He said they were getting a huge response particularly in the mid-end DSLR cameras.
The lower-end Canon cameras range between Rs 26,000 to Rs 50,000, while the mid-end between Rs 50,000 to Rs 1.50 lakh and the high-end cameras were priced above Rs 1.50 lakh.
Bharadwaj said the company had launched the new DSLR Electro Optical System (EOS) 7D with new features in the mid-end category. Priced at Rs 1.10 lakh, the EOS 7D has a resolution of 18 megapixel and features a lock, which helps camera settings not to change without the knowledge of the photographer.
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Bharadwaj said the year witnessed the highest growth in the sales of DSLR cameras despite the global meltdown. He said the company grew over 30 per cent in the last three years.
Canon India is the currently the market leader in DSLR cameras. It has 54 per cent market share, he said.
He said South India was the largest market for Canon, contributing 28 per cent on its total sales.
Canon India currently has 10 exclusive service centres across various cities. The company reported a turnover of Rs 665 crore last financial year and hopes to reach Rs 830 crore this financial year, he added.