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Carborundum plans Dubai beachhead

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Our Corporate Bureau Chennai
Last Updated : Jan 28 2013 | 12:57 PM IST
The Rs 5200-crore Murugappa Group's oldest manufacturing company - Carborundum Universal Ltd (CUMI) is looking at opening shop at Dubai, to use the base as a feeder market for Iran, Iraq, other GCC countries and Africa.
 
Speaking to media persons on the eve of the flag-off of CUMI's golden jubilee celebrations on September 16, Ramesh Agarwal, managing director, informed that to start with the company will set up a marketing office and subsequently invest in a manufacturing unit.
 
"We will look at mass manufacturing options here," he added. The plans for Dubai will be crystallised in four months' time, he said.
 
This is contrast to CUMI's strategy in China, where it is looking at low cost manufacturing options catering to niche markets.
 
"We see the automotive industry in China booming. Our target market would be the auto component sector. The other growth sector is steel," he explained. The final decision on this is to be taken in the next six months.
 
The abrasive, refractories, electrominerals and industrial ceramics company has already announced its plan to invest about Rs25-30 crore per annum for the next three years.
 
With this it is gearing to improve its manufacturing efficiencies, delivery time as well as product consistency across the board.
 
Having established its expertise in lining coal washeries in Australia, the company is now looking at seeking similar business in Indonesia. Back home, it is eyeing Coal India's proposal for setting up washeries at the pitheads in Orissa.
 
M M Murugappan, chairman, clarified that the company does not plan on stepping beyond its marketing presence in the US to set up a manufacturing base. However, it is looking for a local face in Europe.
 
This will necessitate setting up a manufacturing base and the company is scouting for an acquisition.

 
 

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