Career Zone plans Amritsar institute

Delhi-based Career Zone, a unit of the Bhatiani Group, with its training partner Media Academy, is coming up with a new institute in Amritsar. The institute is likely to start operations from the first week of March.

It will impart training to aspiring air hostesses and flight stewards. It will also train candidates interested in media and journalism. This will be the company's second institute in Punjab after Jalandhar. Besides Jalandhar, the group has two centres in Delhi.

Talking to Business Standard, Gurpreet Singh, general manager, Career Zone, said, "The evolving aviation industry in India and abroad is offering new career opportunities to people."

He added that while the career of an air-hostess had earlier been associated with women in urban India alone, Punjab's rural girls had broken tradition.

Regarding a career in media and journalism, he said with an increase in the number of radio & TV channels, there was a significantly increased demand for trained TV news readers, reporters, anchors, radio presenters. He said channels like ZEE, and Doordarshan had sent their requirement for trained manpower to the institute. He added further there was an immense demand for radio jockeys and other artists in Punjab, besides the print media.

Regarding future plans, he said, "Within two months, we will set up a centre in Chandigarh. By the end of December, we will set up atleast 6 centres, and make our presence in small cities like Panipat and Patiala also."

He said the Amritsar centre would be equipped with a teleprompter, which was used in anchor-based programs like news reading, to facilitate the reader.

Also, for practical exposure, the academy would organise special outdoor sessions. He further added that the Amritsar centre would be eqipped with an in-house studio like Jalandhar. He said former students of the institute were working with Air Sahara, Lufthansa and Indian Airlines etc. Also, media students were working in various TV and radio channels.