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Carving A Crystal Niche

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BUSINESS STANDARD
Last Updated : Jan 28 2013 | 1:21 AM IST

Swarovski teaches a lesson in unconventional marketing.

Try to picture images of Ganesha or Krishna studded with Swarovski crystals. Or, how about a cherry-red cricket ball with twinkling little crystals. The balls would be used as trophies or awards and obviously wouldn

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First Published: Dec 07 2002 | 12:00 AM IST

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