Kitchen appliances manufacturer Cata is planning to introduce its 'Cantee' brand of products in the Indian market to tap the estimated Rs 2,000-crore kitchen appliances market.
The Spain-headquartered company is planning a series of launches of various free standing kitchen appliances, including coffee makers, barbecues, contact grills and deep friers from Diwali onwards.
The company is also venturing into organised retail with plans to open 50 stores under its own brand name in 10 major cities, including metros and Tier I cities during 2009.
"The market for smaller kitchen appliances in India is around Rs 2,000 crore per annum which is presently dominated by small firms and Chinese imports. We would be introducing products for the premium segment and our target are the Grade A customers," Cata Appliances Executive Director Shiraz Naqvi said.
He said the company is looking at selling around 30,000 units of coffee machines, 5,000 units of barbecues and a significant volume of other items like contact grills, deep friers and free standing cookers by end of the current fiscal.
"We hope to make a turnover of around Rs 10 crore during our first year of operations of the new 'Cantee' brands," Naqvi said.
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The company presently sells its Cata brand of built-in kitchen appliances like built-in ovens, cooker-hoods, microwaves, dishwashers and wine coders in India and had a turnover of Rs 30 crore in 2007-08 from that segment.
While the company's new coffee machines would be priced at Rs 4,500-8,500, the barbecues would come for Rs 20,000-45,000, and the contact grills, deep friers and standing cookers would be priced at Rs 5,000-15,000.