Cavin Cally to open 20 outlets in Andhra

Cavin Cally Fashion India Private Limited, a Chennai-based apparel manufacturer, with export and retailing interests on Thursday announced that it would open 20 retail outlets in Andhra Pradesh in the current fiscal.

The company, which has ambitious retail plans for the Indian market, opened five retail men's apparel outlets in the city today. Calvin Cally aims to start around 250 retail stores across the country in the next two years.

The company's only retail outlet in Chennai is expected to clock an annual turnover of Rs 5.6 crore this year while its manufacturing and export division's turnover is expected to clock Rs 20 crore.

Calvin Cally claims to offer a saving close to 40 per cent on the prices of its men's apparels as compared to other leading brands of similar quality.

The company claims that it is able to offer lower prices to customers on account of its 'no middle-man' strategy.

According to Ramesh Tulsiyan, executive director of Cavin Cally, the company was aiming to achieve a whopping Rs 150 crore in turnover by 2007-08 and would take advantage of the lifting of quota restrictions and through its own domestic retailing business. The company has projected a turnover of Rs 45 crore for 2005-06, a growth of more than 100 per cent when compared to this year's business.

Tulsiyan said that the company aims to convert 60 per cent of the population, which was not brand conscious, into loyal Cavin Cally customers.

"We will achieve this through the inherent strength of our product quality combined with the price advantage that we offer," Tulsiyan said.

The average investment on each of the outlets is expected to be in the region of Rs 20 lakh, which is being shared with the individual partners of each of these outlets, Tulsiyan said. The company is investing around Rs 6 crore to increase the capacity of its present manufacturing unit in Tamil Nadu.