Strengthening its presence in the hair colour market, FMCG major CavinKare today launched an upgraded variant of its popular Indica 10 minutes Creme Hair colour.
"Indica 10 minutes transforms the hair in just 10 minutes and on an average lasts for upto 26 days... ", Chennai based CavinKare Ltd said in a statement.
The company claimed Indica 10 minutes creme hair color reduces coloring time by one-third giving hair colour in 10 minutes.
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This Hair Colour is offered in three hues - Natural Black, Burgundy and Darkest Brown and is priced at Rs 155, while the deep red shade is available at Rs 160 (for 115 ml), it said.
CavinKare has a presence in personal care, dairy, snacks, foods and beverages.
Its products comprises shampoos, fairness creams, deodorant and talc among others, the statement added.