Cera Sanitary Ware today said it has partnered with Italian company Novellini for launching products in India.
Novellini selected Cera as its Indian partner looking to Cera's premium brand image, deep retail penetration and ready marketing infrastructure, Novellini CEO Marco Novellini said in a release.
Novellini range of products would be displayed at Cera Sanitary Ware's retail stores across the country, the release said.
The demand for wellness products is increasing in India and Cera has tied up with Novellini to tap this growing potential, Cera Executive Director Vidush Somany said.
After attaining leadership in entire Europe, Novellini is expanding its presence globally to Asian and American markets, the Italian company's export manager Giovanni Orlandi said.