 "Cera plans enhanced presence in central India")
Sanitary ware company Cera plans enhanced presence in central India by increasing its galleries, distribution and marketing drive.
The company plans to increase its distribution network from current 70 to 100 in Madhya Pradesh and Chhatisgarh, said company officials.
The company plans to increase its distribution network from current 70 to 100 in Madhya Pradesh and Chhatisgarh, said company officials.
“We plan three new galleries apart from the existing ones in Raipur and Indore and will have increased distribution to reach every part of Madhya Pradesh and Chhattisgarh,” said Abbey Rodrigues, Senior Vice President- sales, Cera Sanitaryware Limited.
The upcoming galleries will come up in Gwalior, Dewas and Indore.
Apart from distribution, the company also plans to grow by expanding its product portfolio. Recently, the company has launched innovative thinking basins and the new clean rim EWCs.
“These EWCs are water-Saving products built with cutting edge eco-designs and technology.” said Atul Sanghvi, Executive Director, Cera Sanitaryware Limited.