| Chakravarthy, or Chax as he is universally known, is returning to the ad agency business after three years of running his own ad film production house, Persistence of Vision (PoV). |
| At PoV he made ad films for clients such as Bajaj, Saint Gobain, Axe, Polo, LG, PSI (the NGO behind the iconic Balbir Pasha series), Thums Up and VIP. |
| Chakravarthy, an engineer by education, has worked with ad agencies such as Bates, JWT, Enterprise, Ulka, Lowe and Leo Burnett before starting PoV in 2002. |
| His creative work includes campaigns for Taj Mahal, Woodwords, Crystal, Wipro, Iodex, Pennzoil, Coke, Limca, Fiat, and Goodyear. |
| "At a time when I was trying to decide which road to take - on to feature films or back to advertising - along came Preet (Bedi) with an irresistible offer," says Chakravarthy of his decision to return to the agency business. |
| According to a media release, Chakravarthy has won over 75 awards and was among the first from India to win a Cannes Lion. |
You’ve reached your limit of 10 free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%