Chandigarh one of largest markets for home shopping: Survey

Survey reveals Chandigarh inhabitants to be highest spenders in household products category

Chandigarh has emerged as one of the largest markets for home shopping in India, according to a survey conucted by Star CJ Alive, India’s home shopping channel.

Survey also revealed Chandigarh inhabitants to be the highest spenders in the household products category such as bed-sheets, dinner sets, mop and saris. It was also revealed that Chandigarh is the largest market for purchasing mobiles across India.

Basically the survey was done to understand the effects of economic slowdown, increasing prices, rupee depreciation on the home shopping market in India.

The survey was conducted in Star CJ’s markets across Delhi, Pune, Ahmedabad, Lucknow, Ghaziabad, Bangalore, Ludhiana, Surat, Gurgaon, Hyderabad, Chandigarh, Vadodara, Amritsar, Faridabad, Gautam Buddha Nagar, Jaipur, Chennai, Nagpur and Nashik.

The survey gives an overview of the popularity of home shopping among Indians and their spending patterns basis the current economic conditions of the country.

Speaking on this occasion, Kenny Shin, CEO, Star CJ Alive, stated, “Chandigarh is one our biggest markets and we are delighted to give our customers the best deals.” He added that Chandigarh constitues 1.5 to 2% of the total sale volume of the Start CJ Alive.