The company quoted TAM Media Research data to support its claims. It said according to TAM Media Research data, for all-day shares during week 39 to 42 of the current year conducted across 6 metros and representing cable and satellite viewers in the age group of 15-34 years, Channel [V] reported a 37 per cent average channel share compared with MTV (31 per cent), Zee Music (15 per cent) and B4U Music (17 per cent).
Amar K Deb, creative director and channel head of Channel [V] said,
