Cheryl's Cosmeceuticals, a Mumbai-based leading professional skin solution innovator has launched its dry feet relief product HeelPeel in Gujarat.
Talking about the launch, Oscar Pereira, Managing Director - Cheryl's Cosmeceuticals said, "Changes in weather and overexposure to natural elements, lead to dry and callused feet and if not treated appropriately, cracks appear in heels. We are sure that HeelPeel will become the most preferred foot care solution for people across the state".
Formulated after extensive research at Cheryl's R&D Centre, it is an easy-to-use foot-care solution. The innovation helps remove thick skin formed due to accumulation of dead cells around the foot and can be used on the ball of the foot, the heel, or the bottom of the big toe. The company claimed that the HeelPeel treatment takes only 20 minutes to get crack-free feet and uses non-invasive treatment that utilises natural active ingredients. Sold exclusively through professional skin-solution specialists, dermatologists and high-end skin care clinics, it is expected to create a new niche in the Indian skin care market.
The company has adopted the latest technology and has a manufacturing unit near Mumbai. It is also set to cater to an international client-base as it ventures into the overseas market, with its range of ultra-modern premium products.