For the base model, Spark will be aggresievly priced at Rs 3.09 lakh (ex-showroom Delhi) while the most expensive model would cost Rs 3.89 lakh. Spark will also come with a three-years or 1,00,000 kilometere service warranty, which is one of the best in the industry. Bookings will commence from April 18 while deliveries will start from May 1.
The top-line model also comes with additions like ABS and alloy wheels for an extra Rs 35,000.
The launch of Spark has opened up the choices in the small-car market as it is aggresively priced when compared with Maruti's Wagon R (Rs 3.33 lakh) and Zen Estilo (Rs 3.26 lakh) on the one hand and Hyundai Santro (Rs 3.24 lakh) and Fiat Palio (Rs 3.49 lakh) on the other.
The company, which has so far sold two million units of the small car globally, will roll out Spark from its Halol manufacturing facility(with a capacity of 80,000 cars annually) in Gujarat. Initially 2,000-3,000 units of Spark will be rolled out per month till the new manufacturing facility at Talegaon(1.4 lakh cars annually) near Pune comes up, GM India officials said at the launch.
Speaking at the launch, Rick Wagoner, chairman and CEO, General Motors said the company expected India (apart from China)to emerge as the second-fastest growing automobile market globally in the next decade. "It will be important for GM to do well in emerging markets such as India for its future growth," Wagoner said.
Currently, GM India's share in the domestic car market is 2.8%, but the company is aiming at 10% market share by 2010. "We believe that Chevrolet Spark will significantly contribute towards achieving our vision of capturing 10% market share," Wagoner said.
Car Brand Price (Rs lakh)
Hyundai Santro 3.24
Hyundai Getz Prime 4.55
Fiat Palio Stile 3.49
Chevrolet U-VA 4.20
Maruti WagonR 3.33
Maruti Zen Estilo 3.26
Chevrolet Spark 1.0 E (base) 3.09
Chevrolet Spark 1.0 LT (high end) 3.89