Kellogg India and Pidilite Industries are set to spend Rs 1 crore on marketing the 3D film
With cinema emerging as an important media vehicle for brand promotion, film marketers and corporates are entering into innovative marketing deals.
The latest to jump on the film promotion bandwagon are the breakfast cereal company Kellogg India and the adhesives company Pidilite Industries. The two have tied up with the film marketing and distribution company Shringar Cinemas to promote Chota Jadugar, a 3D children