Christian Dior sets shop in Delhi

International designer brand Christian Dior today announced its foray into the Indian market and set up its first boutique in the capital.

"India is growing fast. Entering this market would mean good business for us. We want to establish our name and brand in India at the moment," Christian Dior General Manager (Middle East and India) Regis Rimbert told reporters here.

Rimbert said the company would set up another boutique in Mumbai within a year's time. Asked about the kind of revenues Dior was looking at and when it expected to break-even, Rimbert said the focus would be to establish the brand in India rather than making profits.

Prices of products ranging from cosmetics, shoes, leather bags, costume jewellery and dresses would be slightly higher in India than in Paris and other Middle East countries due to the different tarrif regime and import duties, he said.