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CIIE promoted Medulla-Soft bags traffic simulation project for Thane

The first-of-its-kind project in India will make Thane part of a rare group of cities worldwide

BS Reporter Ahmedabad
Last Updated : Sep 28 2014 | 10:03 PM IST
Medulla-Soft Technologies Private Limited, a portfolio company of The Indian Institute of Management, Ahmedabad (IIM-A)'s Centre for Innovation Incubation and Entrepreneurship (CIIE) has bagged a traffic simulation study project for Thane.

Through the Thane City Wide Simulation Study Project - to be undertaken in joint venture with Spain's Transport Simulation Systems (TSS) - Medulla-Soft will provide consulting services for citywide traffic study and micro simulation model development for the Thane Municipal Corporation limits.

The first-of-its-kind project in India will make Thane part of a rare group of cities worldwide such as New York, Sydney, Singapore, Melbourne and Barcelona where similar studies have been conducted.

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"The Thane City Wide Simulation project will change the landscape of Urban Transport Planning in India. Most of the developed cities of the world plan and propose projects in the Urban Transport space based on City Wide Simulation Models. This would be treated as a guidebook for upcoming Public Transport, Public Parking projects including the Traffic Impact Analysis due to the infrastructure development in the cities. We have received queries from various other cities of India for a similar study," said Shantanu Sharma, Founding Director at Medulla.

Such studies have proved to be very useful for traffic planning of big cities by analyzing traffic ecosystems and providing safe, sustainable and future-proof solutions to growing traffic challenges.

It has also attracted interest from other leading cities in India facing chaos and challenges in the field of urban transport.

Medulla-Soft is the only firm in the country which works on creating 3-D visual simulations for infrastructure projects in the country.

They have been active in the field of traffic simulations in India for the past six years and have executed projects for Metro Rail Corporations, Bus Rapid Transit Corridors, Airports, public private parking as well as city networks such as Delhi, Mumbai, Bhopal, Bangalore, Ahmedabad, and Hyderabad, among others.

Meanwhile, Medulla-Soft has also ventured into the field of Pedestrian Micro simulations for crowd movements and evacuation planning and has successfully executed pilot projects in India.

"Going forward, we will be involved in assisting government agencies in executing challenging projects in this domain such as the Kumbh Mela and disaster management efforts," Shantanu added.

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First Published: Sep 28 2014 | 8:57 PM IST

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