Cisco today announced a media processing platform that simplifies live and on-demand media sharing across computers, mobile devices and other digital screen, by formatting video and rich media for viewing on any device.
The platform provides media conversion, real-time post production, editing, formatting, and network distribution capabilities in a single networked solution to help businesses develop targeted visual communications.
The first product being introduced within the media processing portfolio is the MXE 3000, which delivers the ability to transform a single source of content so that it is playable on any device.
It also delivers real-time post production and processing capabilities such as watermarking, voice and video editing, text and image overlays and noise reduction to create customized broadcast quality video experiences.
“The proliferation of video as a communications and collaboration medium continues to drive new business models for our customers. As businesses look for ways to do more with less, video has emerged as the technology that can make a significant impact in the way we interact and manage,” said Marthin De Beer, senior vice president of Cisco’s Emerging Technologies group.
“Media Processing embodies the fabric of medianet and will enable a range of new experiences on Cisco medianets, including language translation for live and on-demand video, speech recognition that will make video searchable and the transformation of video to make it available to all connected devices with display,” he added
Cisco Media Processing is the latest addition to Cisco’s list of technologies including Cisco Telepresence, Cisco Digital Media Systems and Cisco Physical Security.
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