CNN, the global news broadcaster, has announced the creation of CNN Films, a separate division to secure feature-length documentaries for air on CNN and CNN International, alongside theatrical distribution.
CNN's wider strategy behind the move is to acquire original non-fiction content to complement its news programs. The announcement was made by CNN Worldwide Managing Editor Mark Whitaker.
“CNN Films will bring distinguished, thought-provoking documentary programming to our global audiences on all our television, online and mobile platforms,” said Whitaker. “We want these documentaries to tell compelling stories and stimulate important discussions across CNN’s other programs and websites.”
CNN Films has acquired the first documentary “Girl Rising” that will air in the first half of 2013. The film, which inspired a global action campaign to promote girls’ education called 10x10, tells the stories of several girls from around the globe, fighting to overcome impossible odds to realise their dreams.
The film includes voice performances by Meryl Streep, Anne Hathaway, Kerry Washington, and Selena Gomez. It is directed by Richard E Robbins (Operation Homecoming: Writing the Wartime Experience) and executive produced by Tom Yellin and Holly Gordon of the Documentary Group and Paul G Allen of Vulcan Productions.
CNN Films has also signed development deals with Director and Producer Alex Gibney (“Taxi to the Dark Side,” “Enron: The Smartest Guys in the Room,” and “Client 9: The Rise and Fall of Eliot Spitzer”) and Director Andrew Rossi (“Page One: Inside the New York Times”). Both will develop original documentaries to air on CNN.
The original feature-length documentaries will examine an array of political, social, and economic subject matters. The films will premiere in primetime and will re-air in order to increase exposure.
Surrounding the premiere of each documentary, acclaimed CNN programs will run dedicated programming that sheds light on the topics and issues discussed in each film. In-depth interviews, expert commentary, round-table discussions, debates, and behind-the-scenes footage will be featured across all of CNN’s broadcast and online platforms.
Amy Entelis, senior vice president of talent and content development for CNN Worldwide, and Vinnie Malhotra, senior vice president of development and acquisitions for CNN Worldwide, will oversee the acquisition strategy of documentaries under the CNN Films banner.
CNN Films also plans to bring the documentaries beyond the small screen by developing strategic partnerships to leverage distribution opportunities at film festivals and in theatres.