Soft drink major Coca-Cola today launched its first international television commercial as part of its global campaign 'Open Happiness' to be aired from this week.
"The new communication campaign ‘Library’ is the first international film of the global campaign (Open Happiness) to be aired in India," Coca Cola said in a statement.
The company said the new initiative is targetted at young people and is a follow up to the series of the 'Coca-Cola Open Happiness' campaign which leveraged the passion of cricket and movies.
"Open Happiness brings forward the thought of enjoying a bottle of Coca-Cola while taking a pause from the daily routine to connect with others," Coca-Cola India Director (Marketing) Kashmira Chadha said.
The company said the latest communication is set to be rolled out in the second week of June this year.