Zzebra is a communication company in the business of public relations, book publishing and distribution.
"The public relations industry in India is growing at a rapid pace, and we believe that consolidation of resources and skill sets between like-minded organizations will help us emerge as a leader in the space," Concept Group's Managing Director Vivek Suchanti said.
With this strategic partnership, we will be enhancing the range of services provided by the Concept Group of Companies," he added.
"This is perhaps the first ever alliance between two Indian agencies, Suchanti added, while confirming that the deal was valued at a minimum Rs 5.4 crore with a step-up option based on the performance of Zzebra.
Concept Communication, with a 500-member team and revenue of Rs 60 crore, is the largest independent communication company in India without a foreign alliance. The 50-people strong Zzebra has offices in Bangalore and New Delhi.
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The strategic partnership with Concept Communication would result in a stronger team and a wider footprint for ZZebra PR which will now cover 12 cities and 36 other major centres across India and the UK, West Asia and Singapore.
"This strategic partnership will enhance our bouquet of services, geographical spread and network of contacts in the corporate and media world," founder-partner of Zzebra C P Thomas said.