Consumer electronics companies expect sales to jump by 25% during the festive season on the back of fresh products and gifting. Festive season, typically from August-end to November, which accounts for about 30-35% of annual sales.
“Based on our strong product line-up and festival offers, we are looking at a 25% jump in sales this festival period,” said Mahesh Krishnan, vice president (consumer electronics division).
Samsung has introduced more than 15 new smartphones and tablets and is pushing its new range of smart TVs, washing machines and direct-cool refrigerators.
Rival LG Electronics India also expects a 25% rise in volume sales during the festivals, on the back of products like 3D TVs, the new Optimus range of mobile phones and refrigerators.
Videocon would continue to focus on audio-visual products, and has plans to range a fresh range of LED TVs that would not require set-top-boxes.
While Samsung’s festival gifting includes tablets for high-end smart TVs, refrigerators to mobiles for home appliances products, to boost sales. LG Electronics would spend about Rs 150 crore on festival marketing and promotions, according to L K Gupta, chief marketing officer, LG Electronics India. The company had registered 25% rise in volume during the festive season last year.
Whirlpool is counting on its new launches in refrigerators, washing machines and kitchen appliances. The company launched 160 new skus in April and recently launched a new range of Frost Free refrigerators. It is planning to launch a new washing machine.