The miles can be redeemed for various rewards such as flights on Emirates or partner airlines, hotel stays, car rentals and other leisure and lifestyle products and services, provided by Skyward and its partners, he said.
The number of Skywards Miles awarded will depend on the mobile handset that a customer purchases, he said.
It would be launched in 10 cities including Bangalore, Hyderabad, Trivandrum, Mumbai, Ahmedabad, Pune, NCR, Delhi and others, he said.
Converge Communication India Limited, is a 50:50 joint venture between Dubai based Axiom and Future Group and both are into mobile retailing, he said.
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