Corolla Altis, a premium sedan from Toyota Kirloskar Motor, has sold more than 2,500 units in the domestic market after its launch in early September. The 10th generation Corolla has so far generated 20,000 enquiries till date, the company said in a release.
Toyota claimed that an integrated marketing strategy has contributed to the success of the model, which included internet marketing, SMS campaigns and mall displays around the country. “The efforts have received an overwhelming response –with sales crossing the target of 2,000 cars planned for September 2008,” the release said.