Hyderabad-based Country Club India Ltd (CCIL) is investing Rs 350 crore into a chain of 100 fitness centres across the country in the next four years. It opened one such centre at Juhu in Mumbai on Thursday, according to CCIL chairman Y Rajeev Reddy.
"We are investing close to Rs 3.5 crore in each fitness centre whose size will broadly range between 4,000 and 10,000 sft. These fitness centres boast latest equipment, are well managed and have experts on board to address the fitness needs of our members,” Reddy stated in a press release.
In the first phase, he said, CCIL would focus on multiple locations in major metros. Thereafter, it would enter Tier II cities with the aim of establishing a pan India network. CCIL also intends to take this fitness initiative offshore to boost its NRI memberships.
Over the past three years, CCIL is stated to have spent nearly Rs 750 crore on creating and consolidating a pan India network and also on its West Asian foray.
It had entered Dubai in 2008 by taking over an existing luxury boutique hotel for Rs 175 crore.
Besides Dubai, CCIL currently has operations in Sri Lanka and Thailand.
It owns and operates over 55 clubs across India and abroad and has over 300,000 members.