In a bid to promote and increase tourists in the state, the Tourism Corporation of Gujarat Limited (TCGL) has appointed Cox & Kings Ltd, (CKL) as its official marketing partner.
For a period of one year, the leading travel and tour operator will promote Gujarat in the Indian domestic market.
Announcing the tie-up, Sanjay Kaul, managing director of TCGL said that CKL has been given the mandate to promote and increase numbers to Gujarat from the various domestic source markets. "We are delighted to enter into a marketing tie-up with Cox & Kings to market the destination. As our marketing partner we believe that they have the expertise and reach to promote Gujarat as a destination in the Indian domestic market," said Kaul.
CKL will create, market and operate these tour packages for various destinations and circuits in Gujarat for a period of one year and it will be made available through its network of offices, franchisees and other consumer touch points The company is also mandated to promote the destination through promotions in the media and provide consumers the facility to book online on its website.
"We promote different destinations in India and have the expertise to project the untapped tourism potential of Gujarat and we thank TCGL in entrusting us with this responsibility," said Yusuf Poonawala, Vice President, Bharat Deko, CKL. In the last two years Gujarat has witnessed tremendous interest among tourists after the state roped in superstar Amitabh Bachchan for promoting the destination.
As per the recently released data by Gujarat Industrial and Technical Consultancy Organisation Ltd (GITCO), as against 19.8 million tourists in 2010-11, the number of tourists to Gujarat increased to 22.3 million in 2011-12, a rise of over 2.5 million or 12.62 per cent.