Cricket World Cup 2015 failed to cheer the Jalandhar sports industry, especially the bat and other cricket accessories manufacturers. The World Cup is scheduled to be held from February 14- March 29 in Australia and New Zealand.
Manufacturers said the entry of multinationals and limitation of game to only few participating countries led to the stagnant demand.
Speaking to Business Standard, Aresson International Managing Director Raghunath S Rana said, "The World Cup is the only hope for small manufacturers but it has disappointed us this year. There used to be buzz before the world cup earlier but this year, demand is lower. Major multinationals, such as Adidas, Nike, Reebok, had captured the domestic market with aggressive marketing and branding campaign. They are constantly eating the share of domestic industry, which doesn't have deep pockets to market their product."
Rana also said as being in the micro, small and medium enterprise (MSME) sector, many of the small companies don't have enough funds, as endorsement fees hugely varies depending upon the players. So, big brands are on advantage.
Ashutosh Wadhwa, managing director, Rajhans International, said, "The government should create proper sports infrastructure at the grass-root level to boost the sports Industry, besides facilitating the industry in R&D, so that they can compete at the global level."
Manufacturers said the entry of multinationals and limitation of game to only few participating countries led to the stagnant demand.
Speaking to Business Standard, Aresson International Managing Director Raghunath S Rana said, "The World Cup is the only hope for small manufacturers but it has disappointed us this year. There used to be buzz before the world cup earlier but this year, demand is lower. Major multinationals, such as Adidas, Nike, Reebok, had captured the domestic market with aggressive marketing and branding campaign. They are constantly eating the share of domestic industry, which doesn't have deep pockets to market their product."
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Rana said another reason for the lower demand is that cricket has failed to expand to the developed countries. According to the manufacturers, lower demand is not only restricted to bats, but also to other cricket accessories.
Rana also said as being in the micro, small and medium enterprise (MSME) sector, many of the small companies don't have enough funds, as endorsement fees hugely varies depending upon the players. So, big brands are on advantage.
Ashutosh Wadhwa, managing director, Rajhans International, said, "The government should create proper sports infrastructure at the grass-root level to boost the sports Industry, besides facilitating the industry in R&D, so that they can compete at the global level."