It has been billed as Viagra without the side-effects. And Hyderabad-based Nandan Agro is trying to spread the gospel about safed musli, a herb that grows in the wild.

 The company, which started by cultivating a small plot of the crop a few years ago, is now moving to north India with a range of safed musli-based products.

 It

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First Published: Nov 22 2003 | 12:00 AM IST

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