Customer experience is number one investment by biz across APAC: Research

Customer experience is the number one investment by businesses across Asia-Pacific (APAC), according to Adobe’s new research, 2017 Creative Pulse. It is also the number one investment by businesses in India, followed by social media and content. The survey of over 5,000 creative and marketing professionals examined the role of design and creativity in business transformation across APAC.

What is the impact of artificial intelligence and machine learning on creative professionals?

Source: 2017 Creative Pulse, Adobe