Dabur expects Rs 100 cr more from North

Dabur is expecting to increase its revenue at least by Rs 100 crore from the northern region in the current financial year.

Describing the company's success in this region, Adarsh Sharma, general manager (sales, north), Dabur India, said the company had done a business of Rs 80 crore in the last financial year in the northern states including Punjab, Haryana, Jammu & Kashmir, and Himachal Pradesh, adding that this year an increase of at least Rs 100 crore with a growth rate of more than 100 per cent was expected.

Dabur India Ltd, which recently re-launched its Odomos brand in the region, is eyeing a growth rate of at least 30 per cent from this product in the country.

Sharma said Odomos had a remarkable record in the past. It had earned Rs 30 crore in the last financial year and the company had a huge share in the market of mosquito repellents "" 96 per cent.

"Our company is positive about the re-launch of Odomos. We hope it meets the expectations of customers in Punjab and Haryana,"he added.