FMCG firm Dabur India has roped in Disney's Winnie the Pooh to feature on its Dabur Honey's 'eazee squeezee' pack.
"Dabur Honey will be one of the very few products in India to be associated with such a popular Disney character at this scale," Dabur India Executive Vice President (Marketing - Healthcare) K K Rajesh said in a statement.
Dabur India, which has more than 75 per cent share in the honey market, has partnered with Disney Consumer Products (DCP) to jointly promote the 'eazee squeezee' pack, which is priced at Rs 120 for a 400 gm pack.
Winnie the Pooh is a Walt Disney Company franchise and is based on animated fictional characters, who have been featured as part of the Disney character line-up. Winnie the Pooh franchise is based on the book by A A Milne.