The company has witnessed almost a double growth in the rural areas at more than 20% while it has grown at around 10% in the urban areas. Modern trade channel was the main growth driver in the urban areas during the third quarter.
Dabur’s sales increased 12.3% to Rs 1,630.72 crore during the quarter under review. According to a company statement, sales of shampoos rose 29.6%, perfumed hair oil business grew 15% and its home care business reported a growth of 30.5% in volume backed by robust sales of its mosquito repellent Odomos. Dabur’s food business grew 22%, skin care category sales increased 15.7% and oral care rose 12% during the quarter.
“We have delivered another quarter of strong volume-led growth with an improvement in margins. Dabur has been reporting strong and consistent performance despite Inflation playing truant and competitive pressures intensifying in some key categories. Dabur mitigated the impact of high input costs with calibrated price increases and stringent cost management initiatives,” said Dabur India Chief Executive Officer Sunil Duggal.
Growth in the international business was mainly backed by GCC, Egypt and Levant markets. “The Levant business, which comprises Jordan, Lebanon & other neighbouring markets, reported a 36% growth, while sales in GCC markets grew by 22%. Egypt reported a 15% growth. Going forward, we will continue to pursue an aggressive growth strategy,” according to Dabur India Group Director P D Narang.