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Daimler's FUSO range of trucks launched in Bangladesh

Sixth market which the company has entered via Chennai since 2013

BS Reporter Chennai
Last Updated : Jun 10 2014 | 3:33 PM IST

India Commercial Vehicles Pvt. Ltd. (DICV's) FUSO range of trucks, manufactured at Oragadam, near Chennai, was launched in Bangladesh. This will be sixth strategic market since the company started exports in May 2013 from Chennai facility.

DICV, a 100 per cent wholly owned subsidiary of Daimler AG, Stuttgart, Germany along with Mitsubishi Fuso Truck and Bus Corporation, Japan (MFTBC), a Daimler Company, launched DICV-made FUSO trucks last year. These trucks are already present in the markets of Kenya, Sri Lanka, Zambia, Tanzania and Zimbabwe with more markets to follow in Africa and Asia.

Bangladesh is one of the key markets in Asia for DICV-made FUSO trucks, as the products are designed and developed to meet the growing demand for reliable and robust trucks, according to company's statement. The trucks will be sold through the exclusive dealer, Rangs Motors Limited.

The FUSO truck range manufactured at DICV's Oragadam plant comprise 5 models spanning Medium/Heavy-duty (25 - 49 tonnes referred to as 'FJ', 'FO' & 'FZ') and Medium-duty (9 - 16 tonnes referred to as 'FA' & 'FI').

"FUSO is already showing strong growth potential in Africa with presence in over 35 markets, and almost doubling sales in the first quarter of 2014 to 2,000 units, compared to the same period in 2013. With the addition of this new range of trucks into its product portfolio, FUSO offers its customers a wider choice of Trucks that are robust, reliable and fuel efficient, backed by robust distribution network", according to the company.

"With a clear view on the growth potential in Africa, FUSO is in preparation to continuously add further markets to its strong market presence," according to company' statement.

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First Published: Jun 10 2014 | 3:26 PM IST

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