DaimlerChrysler rolls out new models in Hyderabad

Hyderabad can now pride itself on being among the top metros to have the entire Indian range of Mercedes.

Daimlerchrysler India on Saturday launched its latest edition of the S-Class and M-Class vehicles in Hyderabad besides showcasing other range of cars including completely imported SLK-Class, CKS-Class, M-Class and Maybach.

Unveiling the new editions, DaimlerChrysler India managing director and CEO Wilfried Aulbur said roaming around in the city was a pleasure and Mercedes would make the experience even more pleasant. According to him, the new versions in C, E, S and M class come with more efficient performance and some are even fuel-efficient.

While the South India contributed 25 per cent of the total sale of over 2,000 vehicles in India last year, the company sold about 1.48 million cars across the globe during the same period.

With built-in intelligent technology, comfort and safety features besides robust and sleek designs across the range, the company hopes to see its sales growing in Hyderabad and other cities in the coming days. The company's Hyderabad showroom sold about 120 cars last year of which up to 60 vehicles belonged to C-Class and about 30 vehicles were S-Class.

While S-Class is priced between Rs 48 lakh and Rs 1.3 crore, E-Class carries a price tag of Rs 35 lakh-Rs 40 lakh. The C-Class comes with a price tag ranging between Rs 24 lakh and Rs 29 lakh.

The M-class, which is expected to have the largest market share, is priced at Rs 56 lakh. While the C-Class vehicle has been localised up to 50 per cent, others come in CKD (complete knocked down) or CBU (complete built-up) forms, according to Aulbur.

Responding to a question, Aulbur indicated the possibility of the company taking a decision on establishing a commercial vehicle plant in India in the near future.