| The chairman of the company, V N Dalmia, said the people of Punjab were familiar with Canola Oil. So the firm expects good returns from the Punjab market. He added that the people of Punjab reportedly had a high incidence of heart-related diseases and the use of Canola oil for them could be effective. |
| He informed that the product was perfect for Indian cooking since it is standard edible vegetable grade oil with neutral taste and flavour. It has been tested to have the lowest content of saturated fats amongst all oils, high levels of monounsaturated fats, antioxidants and Omega-3. |
| It also contains a beneficial 2:1 ratio of Omega-6 to Omega-3 polyunsaturated fat to balance excessive Omega-6 intake in everyday diet. In addition, Canola is a rich source of Vitamin E antioxidants, he said. |
| Dalmia said the product was a big hit in developed countries of the world. The oil would be available at Rs 260 per liter. |
| According to him, the company was catering to the 75 per cent of the market and was expected have a turnover of Rs 4 crore in 2007-08 and plans to register a turnover of Rs 250 crore of the total market size of Rs 500 crore by 2012-13. |
| The company has 9 retail stock points and 9,000 retailer across India. "The growth of retail chain stores helped us immensely to reach out our customers," he added. |
| DCPL would roll out Olive oil based sauces, dressing, coconut water, non-alcoholic beer, table olive and Leonardo Gold oil to diversify its product portfolio in the near future. |
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